We’re constantly researching and conceptualizing in multiple verticals of technology and functionality and then iteratively challenging what we think is our limitation. For example, through our relationships with media and game publishers across the country, we gain unique insights about many of the trends in experience and technology outside of the traditional chance-based gaming industry and outside of our average demographic reach. The bar will continue to rise as to what customers expect in an immersive online gaming experience, and traditional two-dimensional digital platforms won’t be enough in the long run.ĮRIC: A lot of our ideas come from outside the industry. I also think that in three to five years, this mindset will evolve to support a more robust conversion to iGaming in the metaverse as well.

It’s about having a digital experience that bridges the digital-to-physical guest journey. It’s not the iGaming platforms alone that are major movers, but the surrounding offering of differentiation options, such as online skill-based games, multi-player experiences, head-to-head challenges, social communities, and other unique acquisition capabilities, which will transform the industry beyond traditional ‘games of chance’ expectations. Another transformative capability that is already on the forefront of the industry is related to iGaming. Although cashless is still in its infancy with respect to customer adoption, it’s critical that operators control their own customer experiences with frictionless digital payment options moving forward. ERIC: Cashless transactions and the universal integration of single-wallet systems across both online and land-based customer touchpoints are significant transformation aspects in the industry.

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